A Startup Strategy: How To Acquire New Customers


There are numerous marketing strategies to choose from to help grow your budding company. Yet, not every tactic you embark on might be the best option for your company and its budget.

That’s why you must undertake promotional strategies that will help you to acquire new customers throughout the year effectively. If you want to increase your customer base in 2018 and beyond, read the following informative tips on how to acquire new customers.

Understand Your Target Customer.

Many companies make presumptions about their customers, which can lead to ineffective marketing campaigns that provide little return on their investment. Stand out from the crowd by building an accurate profile of a target customer, so you can create products, deals and advertisements that appeal to them.

You need to know your customers’:

  • Age
  • Gender
  • Location
  • Education
  • Job
  • Salary
  • Hobbies

Once you have collected the appropriate data, build a profile that includes a stock image as well as a name. In the long run, this profile will help with digital marketing endeavors.

Don’t Overlook Traditional Marketing Tactics.

Many modern brands make the big mistake of solely advertising their business online, such as on their social media pages and website. If you run a local business and want to connect with customers near you, you must not overlook traditional marketing tactics.

This means distributing leaflets, posting flyers in store windows, and embarking on a direct mail campaign. You can even encourage purchases by providing new customers with an introductory offer or discount. Other traditional marketing methods include:

  • Direct mail
  • Billboards
  • Print ads
  • Telemarketing

Invest in Promotional Products to Boost Brand Recognition.

Grab people’s attention by presenting them with high-quality, promotional products. Invest in an item that people will be happy to use every day, so they will think of your brand every time they pick up a product. For instance, you can trust they will regularly use custom koozies, which can fit beer and wine bottles or soda cans. Visit https://www.perfectimprints.com/custom-promos/20231/Koozies.html for a variety of koozies you can customize, for example.

Gain Local or National Press Coverage.

Make it your mission to receive positive press coverage in your local or national newspaper. All you need to do is think of a newsworthy story that promotes your brand in a positive light, so you’ll grab people’s attention. For instance, you could contact a journalist to promote your company’s feel-good news story, such as a charitable collaboration or sponsorship.

Find a New Sales Channel to Grow Your Customer Base.

If you want to increase your annual revenue and grow your customer base, you might need to find a new sales channel. For instance, if you are running a bricks and mortar store, consider selling your products online to your target demographic, if you’re yet to do so. You could also attend industry fairs or exhibitions to promote your products or services to a brand-new audience.

Turn to Pay-Per-Click Advertising to Rank in the Search Engines.

Many startup companies struggle to compete with their more established competitors online. After all, you will have little presence in the search engines, which can result in minimal traffic to your website.

If you want to drive users to your site every day, you would be wise to turn to pay-per-click (PPC) advertising. This will allow you to rank at the top of the search engine results pages for your chosen keywords, and you’ll only pay when a user clicks on your URL. However, you need a PPC budget, and one you stick too, as it can be a difficult method to gather an effective ROI.

Offer Free Trials to New Customers.

Modern customers only want to buy products and services from experienced, trustworthy brands. Unfortunately, it can be difficult for startup companies to evoke confidence in their business when just starting out. If you want to convince potential customers that you are worthy of both their time and money, consider offering them a free trial of your product.

The test period could convince them to become a paying customer, and it could lead to positive reviews and testimonials. They might also have suggestions on how to improve your current products, so you can cater to your customers’ needs and stand out in your industry.

Focus on Email Marketing.

There are a million and one reasons why you need to utilize the power of email marketing this year if you haven’t already done so. Not only will it help you to stay at the forefront of your customers’ minds regularly, but it can also be:

  • A powerful way to promote your best content
  • A great way to advertise your latest and greatest deals
  • An opportunity to present your customers with exclusive discounts
  • A great method to promote upcoming events

It will also allow your brand to connect with a customer on a more personal level, as you can send them a happy birthday email or offer personalized content that meets their needs through segmentation.

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