Month: September 2018

Google Ditches Anonymous Reviews—How Your Business Can Benefit

By Shannon Montoya Google no longer permits users to post anonymous reviews on the Google My Business platform. The move also applies to previously posted anonymous reviews. Although the rule of “Let the buyer beware” always applies online,…

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USA Today Launches Tool to Help Local Small Businesses Reach Targets with Marketing

As competition in the digital marketing space continues to heat up, USA Today Network, part of Gannett Co., Inc. (NYSE: GCI), has rolled out a new service called LOCALiQ, which aims to help small businesses better reach and…

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2 Risk-Taking Marketers Discuss Where the Industry Is Headed

Carlos Gil sits down with two chief marketing officers to hear their views on digital and social media marketing, and hiring Generation Z employees. Source link

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5 Marketing Mistakes Business Owners Make

Is your marketing not bringing in all the customers you think it should? Maybe one of these five common marketing mistakes is to blame. Source link

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The Student Debt Crisis Points To Fundamental Flaws In Higher Education

by Danny Iny, author of “Leveraged Learning: How the Disruption of Education Helps Lifelong Learners, and Experts with Something to Teach“ Seth Frotman, the Consumer Financial Protection Bureau’s student loan ombudsman, recently resigned in a letter citing “sweeping changes” that harm students…

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The A-Z of Managing Telecommuters for Your Small Business

In 2017, a staggering 43% of American workers spent at least some of the time working remotely. The benefits to both employers and employees of telecommunicating are prolific, but, at the same time, remote working is not without…

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16 Mental Shifts for Living a Happier, Wealthier, More Successful Life

Optimists see opportunities that are invisible to pessimists. Source link

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How to Make Your Small Business More Profitable

Are your small business profits declining? Or haven’t they reached your expectations? Spin off a new profitable business to boost your bottom line: Here’s how. Source link

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How To Speak Your Audience’s Language

by Allison Shapira, CEO and founder Global Public Speaking LLC and author of “Speak with Impact: How to Command the Room and Influence Others“ I once coached a woman who worked for UNICEF who was preparing a major…

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Mastercard and Microsoft Team Up to Help Small Businesses Become Exporters

In order to solve the problems of cross-border trade and payments small businesses face, Mastercard (NYSE: MA) and Microsoft have created a new solution to simplify the process of doing business around the world. Mastercard Track Mastercard Track…

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